Emē.
A Marketing Atelier

Marketing without end. Results without limit.

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Who we are

A boutique marketing atelier
for brands that want senior leadership without the agency overhead.

Emē is a boutique marketing atelier based in Barcelona, working with clients across EMEA and LATAM. We are the full marketing engine in one place: brand and identity systems, digital and performance, CRM and lifecycle, communications and PR, events, sales enablement, and AI-integrated growth. One senior leader holds the thread across all of it.

Founded and led by María Venegas, with 18+ years of VP-level marketing leadership across B2B, SaaS, B2C, DTC, hospitality, and travel-tech.

An atelier, not an agency. Few clients. Deep work. Senior leadership at every touchpoint.

18+
Years senior
marketing leadership
10+
Countries across
EMEA & LATAM
4
Verticals served
B2B · B2C · DTC · Hosp.
360°
Brand · Performance
Comms · Growth
What we do

Eight disciplines.
One senior leader. One atelier.

The full marketing function under one roof. Not a department. Not a vendor. A craftsman's studio where strategy and execution come from the same hand.

01
Branding
Brand strategy, naming, identity systems, full brand books, governance. The foundation everything else is built on.
02
Strategy & GTM
Go-to-market architecture, positioning, ICP definition, sales-marketing alignment, channel strategy.
03
Digital & Performance
Paid media, SEO, conversion architecture, attribution. Performance engineered around LTV, not CPA.
04
CRM & Lifecycle
Email, SMS, loyalty, retention engines, marketing automation. The repeat-purchase loop done senior.
05
Communications & PR
Corporate comms, earned media, LinkedIn strategy, thought leadership, content strategy, crisis response.
06
Events & Trade
Industry events, MICE, trade shows, experiential, all designed as commercial infrastructure.
07
Sales Enablement
Pitch decks, case studies, objection playbooks, sales content engines that close deals.
08
AI & Automation
AI built into the client's system, not just ours. Agents, workflows, personalization, reporting.
Who we work with

Four verticals.
One standard of work.

We work with a small number of clients at a time, across four areas where senior marketing leadership makes the difference between generic execution and work that moves the business.

B2B
Business-to-business
SaaS, services, professional categories. Companies €5M to €100M needing senior GTM leadership.
B2C
Consumer brands
Growth-stage B2C ready to professionalize the marketing engine beyond founder-led instinct.
DTC
Direct-to-consumer
E-commerce brands ready to own the customer, build the stack, and make unit economics work.
H.
Hospitality
Small hotels, hotel chains, short-term rentals, F&B. Built on 18 years inside the industry.
Why clients choose us

Three truths
that separate Emē from every other agency.

Every conversation, every proposal, every first meeting leads with one of these three. They are why Emē exists, and why clients choose us over a generic agency.

01 / The full engine
The whole marketing function, under one atelier.
Brand, digital, performance, CRM, comms, events, sales enablement, AI. The disciplines that usually live across three agencies and four departments, working as one, with senior leadership holding the thread.
02 / Senior + agile
No juniors hiding behind the pitch.
18 years of VP-level experience. As a boutique, the client talks directly to the person who thinks the strategy and ships the work. No account manager translating. No handoffs.
03 / Compounding systems
Marketing that keeps working after we're gone.
We build systems, not campaigns. Guest-journey optimization, AI-integrated nurturing, CRM architecture, content engines, attribution dashboards. Infrastructure that compounds long after the engagement closes.
A specialty worth naming

Hospitality marketing
is rarely built by people who have ever run a hospitality business.

That gap is why Emē exists. While we serve brands across B2B, B2C, and DTC, hospitality is where this atelier was forged. 18 years inside the industry, on every side of the table.

Years running a real short-term rental portfolio in Barcelona, owning the P&L, the OTA contracts, and the 11pm guest emergencies. Years leading B2B marketing inside a hospitality SaaS company selling to hoteliers across EMEA and LATAM. Years as Marketing & Communications Manager for Spain and Portugal at a corporate travel and hospitality group. And most recently, as VP Marketing at a global hospitality group, building the full 360° engine across hotels, short-term rentals, F&B and MICE.

We've been the client. The operator's view is not a claim, it's a career.

Talk hospitality →
4
Hospitality verticals
Hotels · Chains · F&B · STR
20+
Sub-brands unified
into one global system
15%
Direct sales growth
delivered
360°
DTC · brand · stack
guest journey · AI
Who we serve in hospitality

Hospitality is a big word.
Four situations we are built for.

We work most effectively with operators across four specific client profiles, each with its own commercial logic, vocabulary, and competitive pressures, all native to Emē after 18 years inside the industry.

H.
Small hotels
Independent and boutique hotels that need the marketing sophistication of a chain without the overhead. Brand, direct sales, guest journey, comms.
C.
Small hotel chains
Groups with 5 to 40 properties. Brand architecture, centralized asset systems, direct-channel growth, unified tech stack across the portfolio.
F.
F&B concepts
Restaurants, bars, and F&B brands inside hotels or as standalone concepts. Brand, digital, loyalty, reservations, reviews, content.
S.
Short-term rentals
Serviced apartment and STR operators looking to reduce OTA dependency, build direct-booking engines, and scale their brand professionally.
The operator's playbook

Six capabilities
built from inside the industry.

These are not adjacent services. They are the core of what Emē was built to deliver in hospitality, drawn from a senior career running these exact disciplines at VP level.

01
Direct sales growth
Reducing OTA dependency, rebuilding distribution mix, negotiating contracts, engineering the direct channel. Delivered 15%+ direct sales growth through this exact work.
02
Guest journey optimization
End-to-end CRM, pre-arrival upsell, in-stay engagement, review response, loyalty reactivation. The full lifecycle designed as a system that compounds revenue per stay.
03
Multi-brand architecture
Portfolio strategy for groups with hotels, STR, F&B, and MICE under one roof. Unified 20+ sub-brands into one global system with centralized asset libraries.
04
DTC, e-commerce & tech stack
Web, booking engine, CRM, payments, channel manager, PMS integration. The full DTC stack for hospitality, designed as one coherent system.
05
AI for hospitality
Review-response agents, conversational guest comms, itinerary generators, revenue-management assistance, AI-powered reporting. Built into the operator's system, not bolted on.
06
Brand, comms & launch
Brand systems, identity, wayfinding and directories, corporate comms and PR, content strategy, executive positioning, launch strategy for new properties and concepts.
How we work

Five steps from
conversation to compounding results.

Same methodology for every engagement, regardless of vertical or size. Listen, diagnose, design, ship, transfer.

01
Listen
A first conversation. 45 minutes, no slides. We listen and ask before proposing anything.
02
Diagnose
A structured audit of the engine. We name the two or three leaks that matter and what the opportunity is worth.
03
Design
A clear plan with milestones, owners, and numbers. The deliverables, the timeline, the outcomes. One senior signs it.
04
Ship
Weekly working sessions, monthly strategic reviews, quarterly business reviews. The same senior runs it end to end.
05
Transfer
Every engagement ends with a handoff. Systems, documentation, training. The work compounds after we leave.
How to bring us in

Three ways
to work with Emē.

From a 90-day project to ongoing partnership, we adapt the engagement model to the moment of the business and the senior leadership the work demands.

María Venegas, Founder of Emē
A note from the founder
"Most agencies give advice from one slice of the marketing function. We give it from the whole thing, with one senior holding the thread. Brand, digital, CRM, comms, performance, events, sales enablement, AI. The disciplines that usually live across three agencies and four departments, working as one. That's why Emē exists."
María Venegas · Founder · Senior Strategy
Emē.
Marketing without end.
Results without limit.
Let's talk
Start a conversation.
45 minutes · No slides · Just the real question
Emailhola@eme.marketing
Phone+34 623 10 17 79
LinkedInlinkedin.com/in/mariavenegas
Based inBarcelona, Spain
ServingEMEA & LATAM